In our days TV advertisement is cluttered and it’s not enough to place advertisements on TV to cover Target Audience. Producers understand this and they started to use other media channels to gain attention of consumers. But, there is an important point. How to find out which brands’ TA pays attention or trusts to which media? This question became very actual in our media market and inspired us to launch this project. Project was launched to build a bridge between producer and consumer. FOG is a smart survey tool that measures all media types by contacting consumers via their smartphones. This is a smartphone application from where consumers receiving survey questions and getting bonuses for answering.